Baskin-Robbins

Baskin-Robbins
Company typeSubsidiary
IndustryFood and Beverage
Founded1945; 79 years ago (1945) (as Burton's Ice Cream Shop)
Glendale, California, U.S.
Founders
Headquarters130 Royall Street
Canton, Massachusetts, U.S.
Number of locations
7,700[2]
Area served
Worldwide
Key people
David Hoffmann (chairman and CEO, Dunkin' Brands)[3]
Products
  • Ice cream
  • Frozen beverages
  • Ice cream cakes
  • Frozen treats
RevenueIncrease US$160 million (2019)
ParentInspire Brands
Websitebaskinrobbins.com

Baskin-Robbins is an American multinational chain of ice cream and cake specialty shops owned by Inspire Brands. Baskin-Robbins was founded in 1945 by Burt Baskin and Irv Robbins in Glendale, California.[4] Its headquarters are in Canton, Massachusetts, and shared with sibling brand Dunkin' Donuts. It is the world's largest chain of ice cream specialty stores,[5][6] with more than 8,000 locations.[7]

The company is known for its "31 flavors" slogan, with the idea that a customer could have a different flavor every day of any month. The logo includes a stylized "31" formed from the letters "B" and "R". The slogan came from the Carson-Roberts advertising agency (which later merged into Ogilvy & Mather) in 1953. The company has introduced more than 1,300 flavors since 1945,[8][9] including the addition of vegan and non-dairy flavors in 2019.[10][11]

  1. ^ "BASKIN ROBBINS - CLOSED - 13 Photos & 32 Reviews - Ice Cream & Frozen Yogurt - 7150 Melrose Ave, Los Angeles, CA - Phone Number - Menu". Yelp. Retrieved April 20, 2022.
  2. ^ "Baskin-Robbins: stores by region 2019". Statista.
  3. ^ "Dunkin' Brands - People". Dunkin' Brands. Retrieved January 27, 2013.
  4. ^ "Our History Archived 2013-01-15 at the Wayback Machine". Baskin-Robbins' web site. Accessed 25 Feb. 2013.
  5. ^ "About Baskin-Robbins". Archived from the original on February 19, 2014. Retrieved February 18, 2014.
  6. ^ Duncan Brands (2007). "History: Dunkin' Brands". Duncan Brands. Archived from the original on April 23, 2013. Retrieved October 6, 2023.
  7. ^ Varian, Ethan (July 30, 2018). "Baskin-Robbins Opens 8,000th Store in Thousand Oaks | San Fernando Valley Business Journal". San Fernando Business Journal. Retrieved January 31, 2020.
  8. ^ "About Us | Baskin-Robbins". December 1, 2019. Retrieved December 10, 2019.
  9. ^ Hopper, Jessica (July 19, 2010). "Deep Freeze: Baskin-Robbins Retires Five Flavors". ABC News. Retrieved December 10, 2019.
  10. ^ Pomranz, Mike (July 25, 2019). "Baskin-Robbins Adds Plant-Based, Non-Dairy Flavors". Food & Wine. Retrieved October 29, 2019.
  11. ^ Cohen, Howard (August 1, 2019). "Baskin-Robbins introduces two new flavors – and don't even think to call them ice cream". Miami Herald. Retrieved October 29, 2019.