| "Beat of My Drum" | ||||
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| Single by Nicola Roberts | ||||
| from the album Cinderella's Eyes | ||||
| B-side |
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| Released | 2 June 2011 | |||
| Recorded | July 2010 | |||
| Genre | ||||
| Length | 2:56 | |||
| Label | Polydor | |||
| Songwriter(s) |
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| Producer(s) |
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| Nicola Roberts singles chronology | ||||
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| Audio sample | ||||
| Music video | ||||
| "Beat of My Drum" on YouTube | ||||
"Beat of My Drum" is a song by British recording artist Nicola Roberts. It was released on 2 June 2011, by Polydor Records, as the lead single from Roberts' debut solo album, Cinderella's Eyes (2011). The song was simultaneously released with the on air on sale method, receiving no prior promotion. "Beat of My Drum" was written by Roberts, Dimitri Tikovoï, Maya von Doll and Diplo, and was initially produced by Roberts and Tikovoï. Written to feel British and fun, Roberts intended "Beat of My Drum" to be a song which people could sing and dance.
"Beat of My Drum" is a dance-pop song which incorporates elements of indie pop, and has been compared to the work of artists including M.I.A. and Major Lazer. Lyrically, the song discusses Roberts' time in the girl band she was a part of, Girls Aloud; while part of the group, she felt undervalued in comparison to other members. "Beat of My Drum" garnered universal acclaim from music critics, with some describing it as more original than solo releases by other members of Girls Aloud; it was also compared to the work of artists such as Kelis and Robyn. Commercially, "Beat of My Drum" failed to make a large impact.
In the United Kingdom, it charted at number 27, and number 26 in Scotland. In Ireland, the song peaked at number 37. The song's accompanying music video was directed by Wendy Morgan. It displayed Roberts performing in a hall with dancers. Roberts performed the song for the first time at the 2011 T4 on the Beach, as well as various other chat shows.