The Beatmasters | |
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Origin | London, England |
Genres | House, hip house, dance-pop |
Years active | 1986–present |
Labels | Rhythm King SBK EMI Records London Records ARS Entertainment Belgium Loverush Digital Sire/Warner Bros. Records |
The Beatmasters are an English electronic music group who gained success in the UK in the late 1980s with four top 20 hit singles. They then went on to produce and remix records for other artists, including Pet Shop Boys, Erasure and Marc Almond.[1] The group's string of chart hit singles include "Burn It Up", "Hey DJ! (I Can't Dance to that Music You're Playing)", "Who's in the House" (featuring Merlin) and "Rok da House". The latter, having been recorded in 1986, is one of the earliest examples of hip house and most likely the first song of the genre. Hip house is a subgenre of house music which features rap vocals performed over a house rhythm track.
Their initial success brought comparisons with pop record producers Stock Aitken Waterman,[2] but the Beatmasters cited rival producers Coldcut as their major competitor.[3]