Beatrice Warde

Beatrice Warde
Beatrice Warde in 1925
Beatrice Warde in 1925
Born
Beatrice Lamberton Becker

(1900-09-20)September 20, 1900
New York City, U.S.
DiedSeptember 16, 1969(1969-09-16) (aged 68)
Epsom, Surrey, England
NationalityAmerican
Other namesPaul Beaujon
Alma materBarnard College
Occupation(s)Publicity manager, Editor
Known forTypographer, historian of printing
Notable workThe Crystal Goblet (essay)

Beatrice Lamberton Warde (September 20, 1900 – September 16, 1969, née Beatrice Becker) was a twentieth-century writer and scholar of typography.[1][2] As a marketing manager for the British Monotype Corporation, she was influential in the development of printing tastes in Britain and elsewhere in the mid-twentieth century and was recognized at the time as "[o]ne of the few women typographers in the world".[3][4][5] Her writing advocated higher standards in printing, and championed intelligent use of historic typefaces from the past, which Monotype specialised in reviving, and the work of contemporary typeface designers.[5][6][7][8]

  1. ^ Jones, Sandy (February 23, 2017). "Finding Beatrice Warde". De La Warr Pavilion. Retrieved August 10, 2017.
  2. ^ "Beatrice Warde (1900–1969)". University of Brighton. Retrieved August 10, 2017.
  3. ^ Badaracco, Claire (1991). "Innovative Industrial Design and Modern Public Culture: The Monotype Corporation, 1922–1932" (PDF). Business & Economic History. 20 (second series): 226–233. Retrieved December 19, 2015.
  4. ^ Barnum, George (March 28, 2016). "Beatrice Warde at the GPO". American Printing History Association. Retrieved August 10, 2017.
  5. ^ a b De Bondt, Sara (2012), Beatrice Warde: Manners and type, Eye Magazine, retrieved March 24, 2018
  6. ^ Warde, Beatrice (1932). "Plumed Hats and Modern Typography". Commercial Art. Archived from the original on December 15, 2018. Retrieved August 10, 2017.
  7. ^ Warde, Beatrice (1935). "Type Faces, Old and New". The Library. s4-XVI (2): 121–143. doi:10.1093/library/s4-XVI.2.121.
  8. ^ Warde, Beatrice (1932). "Twenty Years of Advertising Typography, or, Up from the Gutter". Advertiser's Weekly: 130. Archived from the original on August 11, 2017. Retrieved August 10, 2017.