Benjamin Brandreth | |
|---|---|
 Benjamin Brandreth portrait (oil on canvas) circa 1870 | |
| Born | 23 June 1809 Newtown, Derbyshire, England |
| Died | 18 February 1880 Ossining, New York, United States |
| Nationality | British-American |
| Known for | Pioneering modern mass merchandising and advertising in the sale of patent medicine |
Benjamin Brandreth (June 23, 1809 – February 18, 1880) was a pioneer in the early use of mass advertising to build consumer awareness of his product, a purgative that allegedly cured many ills by purging toxins out of the blood. He became a successful and wealthy businessman, bank president, and New York State Senator.