 | |
| Category | Sans-serif |
|---|---|
| Designer(s) | Tobias Frere-Jones Cyrus Highsmith |
| Commissioned by | Martha Stewart Living, Worth |
| Foundry | Font Bureau Webtype (2015–2016)[1] |
| Design based on | News Gothic |
Benton Sans is a digital typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau. It is based on the sans-serif typefaces designed for American Type Founders by Morris Fuller Benton around the beginning of the twentieth century in the industrial or grotesque style. It was a reworked version of Benton Gothic developed for various corporate customers, under Frere-Jones's guidance. In developing the typeface, Frere-Jones studied drawings of Morris Fuller Benton's 1908 typeface News Gothic at the Smithsonian Institution. The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia. As Benton Gothic, there are 7 weights from Thin to Black and only 2 widths.
When working for retail version of the font, the family was harmonized and given the new name called Benton Sans. In 2002-2003, Cyrus Highsmith added additional widths, weights, and italics to the typeface family, and the face was released for public use under the name Benton Sans. The extra weight and widths also served as optically-corrected replacements for Franklin Gothic, Alternate Gothic, Lightline Gothic.
Like News Gothic, Benton Sans follows the grotesque model. Distinct characters are the two-story lowercase a, the two-story lowercase g, and a blunt terminus at the apex of the lowercase t. The tail of the uppercase Q is distinct for being located completely outside the bowl. The character set is compact, and descenders are shallow. The typeface differs from other grotesque sans-serifs in its organic shapes and subtle transitions of stroke width, all contributing to a less severe, humanist tone of voice. Benton Sans has a wider, less compact character set than News Gothic. The typeface includes text figures (old style figures) providing a refinement not available in News Gothic.
Benton Sans font family originally consists of 26 fonts in 8 weights, and 4 widths for all but Extra Light and Thin families, which only include the widest width. On December 18, 2008, The Font Bureau Inc. announced the expansion of the font family. The expanded family has 128 fonts in 8 weights, and 4 widths for all weights, with complementary italic and small caps.[3]
- ^ "Complete Benton Sans, Now on Webtype". Archived from the original on 2017-05-09. Retrieved 2016-07-26.
- ^ Font Bureau library now available exclusively on Type Network
- ^ "New Fonts: Zocalo, Whitman Display, and Benton Sans". Archived from the original on 2009-01-17. Retrieved 2009-01-21.