Better Badges

A Better Badge
Founded1976
FounderJoly MacFie
Headquarters,
ProductsBadges, Fanzines, Cassettes, Flyers
Production output
Printing, Manufacturing Cassette duplication
ServicesPublishing, Distribution

Better Badges was a London button-badge manufacturer, started in 1976 by Joly MacFie. During the years 1977–1984 it became the leading publisher and merchandiser of 'punk badges' - exporting millions worldwide from their offices at 286 Portobello Road. Better Badges was a major player in the punk and postpunk scenes from 1976–1983 - a pioneer viral marketer, fueling the independent labels' fan-based promotional successes of the time.[1]

  1. ^ 1980 article in The Face -Pt.1 |Pt.2 |Pt.3