Betterment (company)

Betterment
Company typePrivate
IndustryInvestment services
Founded2008; 16 years ago (2008)
Founders
  • Jon Stein
  • Eli Broverman
Headquarters
New York City
,
United States
Key people
  • Sarah Levy (CEO)
ProductsFinancial services, asset management, portfolio management, trust services
AUMUS$50 billion (2024) [1]
ParentBetterment Holdings, Inc.
DivisionsBetterment at Work Betterment for Advisors
SubsidiariesMTG, LLC.
Websitewww.betterment.com

Betterment is an American financial advisory company which provides digital investment, retirement and cash management services.[2]

The company is based in New York City, registered with the Securities and Exchange Commission,[3] and a member of the Financial Industry Regulatory Authority. It is a registered investment advisor and broker-dealer.[4]

As of September 2024, Betterment had more than $50 billion of assets under management and over 900,000 customer accounts.[5][6][7]

  1. ^ "Pioneering Robo-Advisor Wealthfront Tops $50 Billion in Assets". barrons.com. Retrieved 2024-10-03.
  2. ^ "Digital Advisory Firm Betterment Enters Crypto With Makara Acquisition". Investopedia. Retrieved 2022-03-15.
  3. ^ "Betterment LLC SEC Registration". sec.report. Retrieved 2021-08-04.
  4. ^ "Investment Safety and Security at Betterment". Betterment. 2014-03-03. Archived from the original on 2017-08-23. Retrieved 2017-06-01.
  5. ^ Welsch, Andrew. "Pioneering Robo-Advisor Wealthfront Tops $50 Billion in Assets". www.barrons.com. Retrieved 2024-10-03.
  6. ^ "Betterment Launches "Pursue Better" Campaign in Partnership With World-Class Athletes". Yahoo Finance. 2024-09-10. Retrieved 2024-10-03.
  7. ^ "Is Betterment Safe for 2024?". Investopedia. Retrieved 2024-10-03.