 Big M logo | |
| Type | Flavoured milk |
|---|---|
| Manufacturer | Bega Dairy & Drinks |
| Country of origin | Victoria, Australia |
| Introduced | 1978 |
| Flavour | Multiple |
| Variants |
|
Big M is a brand of flavoured milk that was founded in Victoria, Australia, in 1977. It was launched by the Hawthorn-based and newly formed Victorian Dairy Industry Authority (VDIA), which replaced the more regulatory-oriented Victorian Milk Board. In November 2020, Australian company Bega Cheese purchased Lion Dairy & Drinks from Japan's Kirin Holdings, acquiring Big M and other notable brands from the Japanese entity.[1] This acquisition followed an earlier attempt made by Mengniu Dairy to acquire the brand in November 2019, which was rejected by the Foreign Investment Review Board.[2]
- ^ Gray, Darren (2020-11-26). "Bega buys Lion's Australian dairy business in $560m deal". The Age. Retrieved 2020-11-26.
- ^ "Mengniu buys Lion Dairy and Drinks". dairyreporter.com. 25 November 2019. Retrieved 2020-01-03.