Bing Lee

Bing Lee
Company typePrivate
IndustryRetail
Founded1957; 67 years ago (1957)
HeadquartersOld Guildford, New South Wales, Australia
Number of locations
36 stores[1] (2023)
Area served
Australia
Key people
  • Bing Lee (Co-founder)
  • Ken Lee (Co-founder)
  • Lionel Lee (grandson, CEO)
Websitebinglee.com.au

Bing Lee is an Australian retailing company, a chain of superstores specialising in consumer electronics, computer and telecommunication goods. Bing Lee is the largest privately held electrical retail business in New South Wales with 35 Bing Lee branded stores alongside its new premium retail Signature Appliance showroom, as well as the subsidiary Miele Specialist store and the La Cornue showroom in Surry Hills.

The business remains a family-run enterprise into a fourth generation since it was originally founded by Chinese immigrant Bing Lee and his son Ken.

Yenda Lee is the unofficial chairwoman of Bing Lee and one of its two board members, along with her son Lionel, its chief executive.[2][3]

  1. ^ https://www.binglee.com.au/stores [bare URL]
  2. ^ "Family concern not just a jingle: Bing Lee". The Australian. 24 August 2009.
  3. ^ "Bing Lee tycoon dies at 75". The Daily Telegraph. 21 December 2007.