 A tin of Bird's Custard powder and prepared custard in a measuring jug | |
| Type | Custard |
|---|---|
| Place of origin | United Kingdom |
| Region or state | Birmingham |
| Created by | Alfred Bird |
| Main ingredients | Cornflour, salt, colouring, flavouring |
Bird's Custard is the brand name for the original powdered, egg-free imitation custard powder, now owned by Premier Foods. Custard powder and instant custard powder are the generic product names for similar and competing products. The product is a powder, based on cornflour, which thickens to form a custard-like sauce when mixed with milk and heated.