Birds Eye

Birds Eye Limited
FormerlyBirdseye Seafood, Inc.
Company typeSubsidiary
IndustryFood
Founded1922; 102 years ago (1922)
FounderClarence Birdseye
FateAcquired by Postum Cereal Company in 1929, other owners then
HeadquartersChicago, Illinois, U.S.
Feltham, London, England
Mentone, Victoria, Australia
ProductsFrozen food
OwnerConagra Brands (US, 2018–present)
Nomad Foods (Europe, 2014-present)
Simplot (AU)
Parent
Websitebirdseye.com

Birds Eye is an international brand of frozen foods[1] founded in the United States and now owned by Conagra Brands in the United States, by Nomad Foods in Europe, and Simplot in Australia.

The former Birds Eye Company Ltd., originally named "Birdseye Seafood, Inc." had been established in the United States by Clarence Birdseye in 1922 to market frozen fish, being then acquired by the Postum Cereal Company in 1929. The company was then owned by other firms such as Dean Foods and Pinnacle Foods, which was eventually taken over by Conagra Brands in 2018. Since then, Conagra has been managing rights to the Birds Eye brand in the U.S.

  1. ^ Ma, T. (2014). Professional Marketing and Advertising Essays and Assignments. 5. p. 3425.