Bixby (Korean: 빅스비; RR: Bikseubi; Korean pronunciation:[pik̚s͈ɯbi]) is a virtual assistant developed by Samsung Electronics,[9] launched in 2017 as a replacement of the S Voice assistant.[10][11][12] It runs on various Samsung branded appliances, primarily mobile devices but also some refrigerators.[13] The suite includes a voice assistant known as Bixby Voice,[14] as well as contextual search and visual search features[15] including tools like Bixby Vision, an augmented reality camera app,[16]Bixby Text Call, a handsfree call answer feature,[17] and others like Bixby Routines (now named Modes & Routines),[18]Bixby Home (now named Samsung Daily and replaced by Samsung Free), & Bixby Daily, which uses time period account-based routines for actions like calling, setting an alarm, or adding an event, (Now named Samsung Daily & Bixby Routines).