Blackout Day

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Blackout Day is a social media-promoted event in which supporters of the Black Lives Matter movement are encouraged to not spend any money, or only spend money at Black-owned businesses for 24 hours, for the purpose of raising awareness of police brutality and racism towards Black people. It also encourages the posting of content that was created by, and features, black creators. Specific hashtags, such as #TheBlackout and #BlackoutDay are used to connect users and raise the visibility of related content. Blackout Day began on March 6, 2015.^[1] After December 21, 2015, it was scheduled to be held on the seventh day of every third month, starting with March 6, 2016.^[2]

Blackout Day 2020 received widespread attention as a result of the murder of George Floyd, the shooting of Breonna Taylor, the death of Elijah McClain, the shooting of Tony McDade, and other victims of police brutality.^[3]