Robert "Bob" Reitman (born December 1941[1] ) is an FM radio personality (disc jockey, or deejay) from Milwaukee, Wisconsin, USA. Reitman was a pioneer in freeform radio, also known as "underground radio", and has been playing album-oriented rock music and providing on-air commentary for over 45 years at various radio stations in the Milwaukee market. He is currently semi-retired, but continues to host a show once a week on WUWM, the Milwaukee Public Radio station where he got his start. His primary inspiration is Bob Dylan.[1][2]