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Bob Whitsitt is a former sports executive in both the National Basketball Association (NBA) and the National Football League (NFL). He has served as the general manager (or in an equivalent role) for three teams: the Seattle SuperSonics and Portland Trail Blazers of the NBA, and the Seattle Seahawks of the NFL. Whitsitt, commonly known as "Trader Bob" for his penchant for making blockbuster deals, has met with mixed success in both leagues.