Bobby J

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BOBBYSWORLD
Background information
Birth name	Bobby J
Also known as	BOBBYSWORLD
Born	San Diego California
Genres	Mexiton Latin Latin Trap Latin Pop Hip Hop Pop Rap
Occupations	Recording Artist Record Producer Songwriter Vocal Producer Video Producer Entrepreneur Record Label Executive
Instruments	Vocals Guitar Drums Percussion Keys
Years active	2005 - Present
Labels	Mexiversal Music Group

Bobby J, also known professionally as BOBBYSWORLD, is an American singer, songwriter, producer, record executive, entrepreneur, and CEO of the record label Mexiversal Music Group (MMG), distributed by global music distribution company INgrooves (a subsidiary of Universal Music Group). He describes his music as "Mexitón". Mexiton (mexi·tone, mex·ee·tone), also known as Mexitón (Spanish), is a Mexican-American & Latin genre derived from Mexican, Urban, Cumbia, and Reggaeton influences. Vocals include rapping and singing, typically in Spanglish.