Industry | Clothing industry |
---|---|
Founded | 1991 |
Founder | Johnnie Boden |
Headquarters | , |
Area served | United Kingdom, Germany, Australia, United States |
Products | Homeware and clothing |
Website | boden |
Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business.[1] In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees.[2] Although Boden sells its clothes online, the printed catalogue that first brought the brand to the attention of British families still plays a part in its marketing. Boden has a large international following. In 2022 the business made 70% of its sales outside the UK, the US being the largest market.[3]