Boden (clothing)

Boden
IndustryClothing industry
Founded1991
FounderJohnnie Boden
Headquarters,
Area served
United Kingdom, Germany, Australia, United States
ProductsHomeware and clothing
Websiteboden.com

Boden is a British clothing retailer founded by Johnnie Boden in 1991. It started as a mail-order business.[1] In 2022 Boden reported annual sales of £351m, predominantly in the US, the UK and Germany, 1.8m customers and 1,034 employees.[2] Although Boden sells its clothes online, the printed catalogue that first brought the brand to the attention of British families still plays a part in its marketing. Boden has a large international following. In 2022 the business made 70% of its sales outside the UK, the US being the largest market.[3]

  1. ^ James Thompson (13 May 2013). "Boden toasts global gains after a tough time at home". The Independent. Retrieved 23 March 2014.
  2. ^ "J.P. BODEN (HOLDINGS) LIMITED filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 28 February 2024.
  3. ^ "J.P. BODEN & CO. LIMITED filing history - Find and update company information - GOV.UK". find-and-update.company-information.service.gov.uk. Retrieved 18 June 2024.