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The Bola de Ouro (Golden Ball) is an annual award given each year, since 1973, by Brazilian sports magazine Placar to the best player in the Campeonato Brasileiro. A group of sports journalists watch every match of the competition and rate players 1 to 10 based on their performance. At the end of the season, the players with the best average rating in each position are awarded the Bola de Prata (Silver Ball), and the player with the best overall average rating is the recipient of the Bola de Ouro.[1]
The awards were first given in 1973, but since the 1970 Campeonato Brasileiro Série A the magazine had started to evaluate players. The 1971 winner, Dirceu Lopes, received the award in the 2013 edition. Since the 1975 edition Placar also started to award a Bola de Prata to the top goalscorer of the competition. The players with most Bola de Ouro wins are Falcão, Toninho Cerezo, Zico, Roberto Costa and César Sampaio, each of them having won the award twice.
Both Pelé and Neymar were declared hors concours, not being allowed to participate due to being unrivaled by any other player. Pelé was declared as such in 1970, receiving then a Golden Ball in a year with no other Golden Ball awarded, although Francisco Reyes would have been that years recipient. Neymar was awarded his first Golden Ball in 2011 but later declared unrivaled, not being able to repeat his feat. They remain the only players with such honor.
From 2016 onwards, the award was organized by ESPN.