Headquarters | Atlanta, Georgia, United States |
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Programming | |
Language(s) | Spanish Portuguese (Brazilian feed only) English (SAP only) |
Picture format | 1080i HDTV (rescaled to 16:9 480i/576i for SDTV feed) |
Ownership | |
Owner | WarnerMedia Latin America |
Sister channels | Cartoon Network Tooncast |
History | |
Launched | 1993 (block on Cartoon Network) 2 July 2001 (as a Channel) |
Closed | 1 December 2021 |
Replaced by | Cartoonito |
Links | |
Website | Boomerang LA Archived official website at the Wayback Machine (archived 2021-05-15) |
Boomerang was a 24-hour cable television channel owned by WarnerMedia under its International division. It was a localization of the original United States channel initially launched in 2001 and primarily carried classic Warner Bros. and Hanna-Barbera cartoons. In 2006 it was relaunched as a youth-oriented service. The network would relaunch once more in 2008, now focusing exclusively on teenagers, before becoming the first Boomerang feed in the world to undergo the 2014 worldwide rebrand on 28 September 2014.
The channel was replaced by Cartoonito on 1 December 2021 on 6 am across Latin America.