 | This article needs to be updated. (April 2024) |
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| Company type | Private |
|---|---|
| Industry | Automotive |
| Founded | 2010 |
| Defunct | 2022 |
| Fate | bankruptcy |
| Headquarters | former Stuttgart, Germany Headquarters and China Production[1] |
Area served | Germany Mainland China Malaysia Nepal |
Key people | Christian Borgward (Chairman), Ulrich Walker (CEO), Jason Yang |
| Products | Automobiles |
| Total equity | Christian Borgward Karlheinz L. Knöss 23 % Foton Motor Insolvent 67 % UCAR Group |
| Website | www |
Borgward Group AG was a Chinese-German automobile brand established in 2010 with headquarters in Stuttgart, Germany. The company carried the name and logo of the former German brand Borgward. Design and engineering was located in Germany, but the cars were produced in China by Foton Motor.
Borgward started its business with a range of conventional SUVs, with sales reaching approx. 75,000 units by January 2018. The firm had branches in China, Russia, India, Brazil and Mexico. Borgward presented the Isabella concept at the Frankfurt Motor Show 2017, its vision of a full-electric 4-door coupé.[2] Full electric models, the BXi7 and GT SUV BX6, were launched on May 9, 2018 in Beijing.
- ^ "Obstacles hinder revival of historic German marque Borgward". Autocar. Archived from the original on 16 September 2021. Retrieved 27 September 2021.
- ^ "Borgward Isabella concept is a radical preview of the company's electric future Archived 27 February 2018 at the Wayback Machine", Auto Week, 13 September 2017.