Born Pink

Born Pink
Cover artwork of Born Pink – a pair of pink fangs are displayed on top against a white background. Below are text reading "BLɅϽKPIИK" and "BORN PINK".
Digital and Kit physical cover
Studio album by
Blackpink
ReleasedSeptember 16, 2022
StudioThe Black Label Studio (Seoul)
Genre
Length24:34
Language
  • Korean
  • English
Label
Producer
Blackpink chronology
Blackpink 2021 'The Show' Live
(2021) 		Born Pink
(2022)
Singles from Born Pink
  1. "Pink Venom"
    Released: August 19, 2022
  2. "Shut Down"
    Released: September 16, 2022

Born Pink is the second studio album by South Korean girl group Blackpink. It was released on September 16, 2022, through YG Entertainment and Interscope Records. It marked the group's first full-length record since The Album in 2020. Production of the album was handled by various producers including Teddy Park, 24, Freddy Wexler, Nohc, and Paro. Blackpink conceived Born Pink as "the essence" of the group, taking inspiration from hip-hop and combining various genres.

Born Pink's English-heavy sound draws mostly from pop, hip-hop, rock, and EDM, with melodies characterized by more uptempo production than in its predecessor The Album. The songs incorporate eclectic styles ranging from disco and bubblegum pop to pop-rock and stadium rock. Lyrically, the album discusses themes of love, self-confidence, self-encouragement, dealing with fame and detractors, and more. Blackpink members Jisoo and Rosé co-wrote the fourth track "Yeah Yeah Yeah".

Born Pink was supported by two singles, both of which reached number one on the Billboard Global 200. The pre-release single "Pink Venom" topped the national charts of 10 countries, peaking at number two on South Korea's Circle Digital Chart and at number 22 on the US Billboard Hot 100. The album's second single "Shut Down" peaked at number three on the Circle Digital Chart and at number 25 on the Billboard Hot 100. "Ready for Love", previously released as a promotional single in collaboration with battle royale video game PUBG Mobile, was also included on the tracklist. To promote the album, Blackpink embarked on the Born Pink World Tour beginning in October.

The album was met with generally favorable reviews from critics. The album's stronger production and more personal lyrics received praise; however, criticisms were made for its lack of innovation and musical development. Commercially, it debuted at number one on the Circle Album Chart with 2.2 million copies sold in less than two days, becoming the best-selling album by a female act in South Korea and the first to surpass two million sales. In the United States, it became the first album by a female group to reach number one on the Billboard 200 since Danity Kane in 2008. Additionally, Born Pink became the first album by a K-pop girl group to land atop the Billboard 200 and the UK Albums Chart, which earned Blackpink two Guinness World Records. The album has since been certified double million by the Korea Music Content Association (KMCA). According to the International Federation of the Phonographic Industry (IFPI), the album was the eighth best-selling album worldwide across all formats in 2022, and the seventh best-selling album in pure sales.[4]

  1. ^ Cite error: The named reference Sheffield was invoked but never defined (see the help page).
  2. ^ Cite error: The named reference Pitchfork was invoked but never defined (see the help page).
  3. ^ a b "9 albums you need to hear this week". Rolling Stone UK. September 16, 2022. Retrieved October 7, 2022.
  4. ^ "Bad Bunny's Un Verano Sin Ti announced as winner of IFPI's Global Album Award". International Federation of the Phonographic Industry. February 24, 2023. Retrieved February 24, 2023.