Bounce (Iggy Azalea song)

"Bounce"
A portrait coloured in light blue, featuring a young blonde woman at its forefront. She is posing in a crouched standing position with her one hand on her hip. She is wearing a traditional Indian sari composed of various colours, and her hair is styled in a high ponytail. Above her in bold white capital font is the name 'Iggy Azalea'. Below her loose arm, in thin cursive white font is the title 'Bounce'.
Single by Iggy Azalea
from the album The New Classic
Released27 May 2013
Recorded2013
StudioGrove Studios (London)
Genre
Length2:47
LabelVirgin EMI
Songwriter(s)
Producer(s)Reeva & Black
Iggy Azalea singles chronology
"Work"
(2013) 		"Bounce"
(2013) 		"Change Your Life"
(2013)
Music video
"Bounce" on YouTube

"Bounce" is a song recorded by Australian rapper Iggy Azalea for her debut album, The New Classic (2014) appearing on the deluxe edition. "Bounce" was written by Azalea, its producers Reeva & Black, Speedy Jay, Talay Riley, Oladayo Olatunji and Natalie Sims. Developed as a festival anthem about celebration, Azalea wanted the track to showcase a fun side to her artistry and offset the seriousness of her previous single "Work". Distinctly more pop-indebted than her previous material, the EDM, hip hop and trap song contains a prominent build-drop production formula and elements of Eastern music with tabla and sarangi instruments.

The track received generally positive reviews from music critics who complimented its catchy tune and tempo. Commercially, "Bounce" became Azalea's second top 20 hit on the UK Singles Chart where it peaked at number 13. It also reached the top 40 in Ireland. An accompanying music video was released on 6 May 2013. It was filmed in Mumbai, India, and inspired by the Bollywood disco era. The video features Azalea donning saris and bindis, performing belly dancing and traditional Indian dance sequences in Hindu wedding and Holi celebration settings. Most critics praised the video's concept and fashion, although public reaction saw it being accused of cultural appropriation by some. Azalea promoted "Bounce" with a series of live festival performances and on the premiere of Channel 4's Smells Like Friday Night. It was also included in the setlist for her 2014 The New Classic Tour. "Bounce" is featured on the soundtracks for the 2014 film Vampire Academy and the 2015 film Spy.