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Boutique amplifier is a catch-all descriptor for any type of instrument amplifier that is typically hand built with the intention of being much better than the mass-produced variety offered by large companies. In the majority of cases, this is reflected in the price. Sometimes they are clones of older designs, often with minor improvements or alterations in layout or circuit design; sometimes they are new designs altogether.
The boutique term are also used among effect pedals, such as the manufacturer Analog Man.