Brain rot (or brainrot) is a colloquial term used to describe internet content deemed to be of low quality or value, or the negative psychological and cognitive effects associated with exposure to it.[1] The term suggests that excessive time spent online may contribute to cognitive decline, including a reduced attention span and impaired mental functioning.[2]
First used online as early as 2004, the term grew in popularity by 2023, evolving into an internet meme.[3] It is frequently used in the context of Generation Alpha's digital habits, with critics arguing that this generation is excessively immersed in online culture.[4] The term is often associated with the slang and trends popular among Generation Alpha, such as "skibidi" (a reference to Skibidi Toilet), "rizz" (short for charisma), "gyat" (referring to the buttocks), and "fanum tax" (stealing food).[5] In 2024, Australian politician Fatima Payman made headlines by incorporating Generation Alpha slang into a public speech. The speech, crafted by a younger staff member, Ezra Isma, was labeled by some as an example of "brainrot" outside the online world.[6]