 |
 | |
 A Brand Factory store in Kolkata | |
| Company type | Private |
|---|---|
| Industry | Retailing |
| Founded | 2006 |
| Defunct | 2022 |
| Fate | Acquired by Reliance Industries |
| Headquarters | Mumbai, Maharashtra , |
Number of locations | 100 |
Area served | India |
| Products | Apparel, Footwear |
| Parent | Future Group |
| Website | brandfactoryonline |
Brand Factory was a chain of retail stores operated by Future Group but ownedby reliance group Its head office was in Mumbai. Launched in September 2006, it had 100 stores across 50 cities in India as of December 2018.[1] It was India's largest discount retail chain and offered a wide range of apparel brands in different categories for men, women, infants, accessories, cosmetics, footwear, sportswear, and luggage.[2][3][4] The chain had planned to expand its number of outlets to 100 by 2018.[5] It was acquired by Reliance Industries in 2022.[6]
- ^ Govind, Deepti (18 December 2017). "Brand Factory plans aggressive expansion, to focus on small towns". mint. Retrieved 2 July 2024.
- ^ "trendandoffers.com". trendandoffers.com.
- ^ "Brand Factory offers 'Biggest Clearance Sale' this New Year". Archived from the original on 2 April 2015. Retrieved 18 March 2015.
- ^ "Brand Factory unleashes its Ethnic Wear collection". www.indiainfoline.com.
- ^ Govind, Deepti (18 December 2017). "Brand Factory plans aggressive expansion, to focus on small towns". Livemint.
- ^ Kalra, Aditya (28 February 2022). "India's Reliance to take over operations of 250 more Future Retail stores-sources". Reuters. Retrieved 10 February 2023.