 | |
| Company type | Private |
|---|---|
| Industry | Consumer packaged goods (CPG), grocery |
| Founded | 2016 |
| Founders | Ido Leffler Tina Sharkey |
| Headquarters | Draper, Utah , United States |
Area served | United States |
Key people | Tiffany Vail, CEO
Jeff Lind, COO Matt Durham, President |
| Products | Food Beauty Personal care Housewares |
Number of employees | 100 (2021) |
| Website | brandless |
Brandless is an American e-commerce company that manufactures and sells products under its own label led by Tiffany Vail as CEO.[1]
Brandless was founded by Ido Leffler and Tina Sharkey, it launched in July 2017.[2][3][4]
On February 10, 2020, the company confirmed it would cease operations.[5] The assets of Brandless were purchased in June 2020 by Clarke Capital Partners and Ikonifi.[6] Brandless subsequently relaunched in the summer of 2020. The company raised $118 million in August 2021.
- ^ Meyer, Zlata (July 14, 2017). "What does $3 buy you? On this website, everything". USA Today. Retrieved 19 October 2017.
- ^ Terlep, Sharon (July 12, 2017). "Brandless Fights Big Brands with $3 Pricing". Wall Street Journal. Retrieved 19 October 2017.
- ^ Feldman, Amy (July 11, 2017). "Brandless Hopes To Shake Up Consumer Products With Direct-To-Consumer Basics For $3". Forbes. Retrieved 19 October 2017.
- ^ "Co-founders of online grocer Brandless on their mission to make shopping simpler". CBS This Morning. July 13, 2017. Retrieved 19 October 2017.
- ^ "SoftBank-backed Brandless to lay off staff, shutter operations". CNBC Retail. February 10, 2020. Retrieved 10 February 2020.
- ^ "Brandless Closes $118 Million Round of Funding to Drive Acquisitions and Growth". Silicon Slopes Newsroom. 2021-08-04. Retrieved 2021-10-05.