Bread Financial

Bread Financial Holdings, Inc.

Formerly	Alliance Data Systems Corporation (1996–2022)
Company type	Public
Traded as	NYSE: BFH S&P 600 component
Industry	financial services
Founded	April 22, 1983; 41 years ago (1983-04-22)
Headquarters	Columbus, Ohio , U.S.
Area served	United States
Key people	Ralph Andretta (president & CEO)
Products	Credit cards
Revenue	US$4.521 billion (2020)
Operating income	US$888.4 million (2020)
Net income	US$213.7 million (2020)
Total assets	US$22.547 billion (2020)
Total equity	US$1.521 billion (2020)
Number of employees	~8,000 worldwide (2023)
Subsidiaries	Comenity Bank Comenity Capital Bank
Website	breadfinancial.com
Footnotes / references [1]

Bread Financial Holdings, Inc. is an American publicly-traded provider of private label credit cards, coalition loyalty programs, and direct marketing, derived from the capture and analysis of transaction-rich data.

A signficant portion of Bread Financial's revenue is generated through late fees charged to the subprime consumers it primarily serves.^[2] In October 2024 the Wall Street Journal reported that Bread Financial would raise its soft interest rate of 29.99% and add additional fees to customer accounts in anticipation of a Consumer Financial Protection Bureau ruling that would reduce its $41.00 late payment fee to $8.00.^{[3] [4]}