Brian Wansink

Brian Wansink
Wansink in 1998
Born (1960-06-28) June 28, 1960 (age 64)
Sioux City, Iowa
Alma materWayne State College (BS)
Drake University (MA)
Stanford University (PhD)
AwardsIg Nobel Prize (2007)
Scientific career
Fieldsconsumer behavior, nutrition psychology
InstitutionsCornell University, University of Pennsylvania, Dartmouth College, University of Illinois at Urbana-Champaign
Websitehttp://www.brianwansink.com/

Brian Wansink (born June 28, 1960) is an American former professor and researcher who worked in consumer behavior and marketing research. He was the executive director of the USDA's Center for Nutrition Policy and Promotion (CNPP) from 2007 to 2009 and held the John S. Dyson Endowed Chair in the Applied Economics and Management Department at Cornell University, where he directed the Cornell Food and Brand Lab.[1]

Wansink's lab researched people's food choices and ways to improve those choices. Starting in 2017, problems with Wansink's papers and presentations were brought to wider public scrutiny. These problems included conclusions not supported by the data presented, data and figures duplicated across papers, questionable data (including impossible values), incorrect and inappropriate statistical analyses, and "p-hacking".[2][3][4][5][6][7] On September 20, 2018, Cornell determined that Wansink had committed scientific misconduct and removed him from research and teaching activities; he resigned effective June 30, 2019.[6]

  1. ^ Wansink, Brian (2016). "Brian Wansink Academic Vita". Solve & Share. Archived from the original on December 8, 2023. Retrieved March 1, 2024.
  2. ^ Cite error: The named reference NYM was invoked but never defined (see the help page).
  3. ^ Cite error: The named reference ars was invoked but never defined (see the help page).
  4. ^ Lee, Stephanie M. (February 25, 2018). "Sliced And Diced: The Inside Story Of How An Ivy League Food Scientist Turned Shoddy Data Into Viral Studies". BuzzFeed. Archived from the original on February 20, 2024.
  5. ^ Cite error: The named reference RW2018-03 was invoked but never defined (see the help page).
  6. ^ a b "Cornell Just Found Brian Wansink Guilty Of Scientific Misconduct And He Has Resigned". BuzzFeed News. September 20, 2018. Archived from the original on September 20, 2018. Retrieved September 20, 2018.
  7. ^ Oransky, Ivan (December 5, 2018). "The Joy of Cooking, vindicated: Journal retracts two more Brian Wansink papers". Retraction Watch. Retrieved December 5, 2018.