Brianne West (born 1986 or 1987[1]) is a New Zealand environmentalist, entrepreneur and the founder of Ethique, the world's first zero-waste beauty brand.[2][3] In 2016 she was named a "Global Thinker" by Foreign Policy magazine and in 2019 the EY Young Entrepreneur of the Year.[4][5]
In 2022 Mattel named West their Barbie Role Model for New Zealand created a custom Barbie in her likeness.[6][7]
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