BrightDrop

BrightDrop
Company typeSubsidiary
Industry
FoundedJanuary 12, 2021; 3 years ago (2021-01-12)
Defunct2024[1]
FateMerged into Chevrolet
Key people
Travis Katz (President and CEO, January 2021 – December 2023)
ProductsBrightDrop Zevo
ParentGeneral Motors
Websitegmenvolve.com/brightdrop

BrightDrop is a subsidiary[2] business created by the American manufacturer General Motors in 2021.[3] The business offers a system of connected products targeting first- and last-mile delivery customers, including light commercial electric vehicles, ePallets, and cloud-based software.[4]

Its first products, the BrightDrop Zevo delivery van and Trace electric cart, were unveiled at the Consumer Electronics Show in Las Vegas, Nevada on 12 January 2021.[5] General Motors invested $800 million to produce the Zevo 600 in the CAMI Assembly manufacturing facility in Ingersoll, Ontario.[6] In 2022, CEO Travis Katz shared as part of GM's Investor day that the company was on track to generate $1 billion in revenue in 2023.[7][8]

In 2024, the BrightDrop division will be merged into Chevrolet, with the Zevo being renamed the Chevrolet BrightDrop beginning with the 2025 model year.[9]

  1. ^ "BrightDropped: General Motors Moves Its EV Delivery Van Unit to Chevrolet". autoweek.com. August 29, 2024. Retrieved 2024-09-22.
  2. ^ "BrightDrop Acquires Tech Startup Marain's AI Software to Help Fleet Owners Lower Operational Costs" (Press release). US: Brightdrop. 10 June 2022. Retrieved 1 August 2022.
  3. ^ "GM Launches 'BrightDrop' Brand For Electric Commercial Vehicles". Forbes. 12 January 2021. Retrieved 12 January 2021.
  4. ^ Korosec, Kirsten (12 January 2021). "GM targets delivery companies with new EV business unit BrightDrop". TechCrunch. Retrieved 22 April 2021.
  5. ^ "GM creating new EV business to speed delivery, logistics — BrightDrop". Detroit News. 12 January 2021. Retrieved 12 January 2021.
  6. ^ Szymkowski, Sean. "GM's Brightdrop electric delivery van production slated for Canada". Roadshow. Retrieved 5 April 2021.
  7. ^ Trop, Jaclyn (2022-11-17). "BrightDrop is tracking $1 billion revenue in 2023". TechCrunch. Retrieved 2022-11-18.
  8. ^ Holland, Frank (2022-11-17). "GM EV unit BrightDrop expects $1 billion in 2023 revenue, mass production of all-electric delivery vans to start in December". CNBC. Retrieved 2022-11-18.
  9. ^ "BrightDropped: General Motors Moves Its EV Delivery Van Unit to Chevrolet". August 29, 2024.