BritBox

BritBox
Logo used as of May 2024 with old BBC logo
Type of businessSubsidiaries (owned separately in the UK and internationally)
Type of site
Available inEnglish
Dissolved30 April 2024; 6 months ago (2024-04-30) (United Kingdom)
No. of locations8
Area served
  • Australia
  • Denmark
  • Finland
  • Norway
  • South Africa
  • Sweden
  • United Kingdom (until 2024)
  • United States
Founder(s)
Key people
  • Reemah Sakaan (CEO for BritBox International)
  • Emily Powers (EVP & Head for BritBox North America)
  • Moira Horgan (Country Manager for BritBox Australia)
IndustryEntertainment, Internet
Products
  • Streaming media
  • Video on demand
Services
  • Film production
  • Film distribution
  • Television production
  • Television distribution
Parent
Divisions
  • BritBox International (BBI)
    • BBI North America
      • BritBox US
        BritBox Canada
    • BBI International Markets
      • BritBox Australia
      • (all other markets)[1][2]
  • BritBox UK (ITVX)
URL
RegistrationRequired
Users2.6 million (July 2022)
Launched7 March 2017; 7 years ago (2017-03-07) (United States)
Current statusActive

BritBox is an online digital video streaming subscription service founded by BBC Studios[iii] and ITV which operates in eight countries across Australia, Europe, North America, and South Africa.[3][4][5][6][7] In addition to original programming, it offers British television series and films, featuring current and past series as well as films supplied by Britain's major terrestrial broadcasters the BBC and ITV (Channel 4 and Channel 5 programming was available on the UK service). BritBox is said to feature the biggest collection of British box sets available in one place, with additional original programming available from 2020.

BritBox was first launched in the United States on 7 March 2017,[8] followed by a launch in Canada on 14 February 2018.[9][10] A separately managed UK service was launched on 7 November 2019.[11] From 2020, the service has since launched in Australia,[12] South Africa,[7][13] and in the Nordic countries[14] of Denmark, Finland, Norway, and Sweden, through local partnerships in these four countries. The service in the UK and the international services are operated differently, and host differing content, including BritBox UK's exclusive original content. There are content restrictions between each platform, leading some content to be available on one platform and unavailable on another.

BritBox provides new episodes to British soaps and dramas such as EastEnders, Coronation Street and Emmerdale, within hours of their UK broadcast via BritBox's 'Now' feature to US and Canadian users, but also includes extensive archives of older programming, such as the popular Doctor Who classic series on the service. It reported a subscriber base of 250,000 within a year of launching in the US.[15] In 2019, 650,000 subscribers were reported from the North American platform.[16] In early 2020, the number of US and Canadian subscribers surpassed 1 million users,[17] to around 1.2 million by August, and 1.5 million by October,[18] following strong growth in the North American service due to the COVID-19 pandemic.[19][20] On 9 March 2021, it was reported that the UK service had surpassed 500,000 subscribers, meeting BritBox's UK target.[21] Will Harrison, BritBox UK's managing director told members of the UK Broadcasting Press Guild that BritBox was "very happy" at how the service had performed since its November 2019 launch.[22] By 1 July 2022, it had reached 2.6 million.[1][2]


Cite error: There are <ref group=lower-roman> tags or {{efn-lr}} templates on this page, but the references will not show without a {{reflist|group=lower-roman}} template or {{notelist-lr}} template (see the help page).

  1. ^ a b Goldbart, Max (29 June 2022). "BritBox International Restructures, Targets U.S. Growth & Steers Clear Of "Transatlantic Puddings"". Deadline. Retrieved 2 July 2022.
  2. ^ a b Andrew Banks (1 July 2022). "BritBox keen to grow, but no immediate plans for Seven deal". Mumbrella. Retrieved 2 July 2022.
  3. ^ "BritBox lands in Canada, sure to be a major disruptor in ever-shifting TV landscape". Globe & Mail, 18 February 2018.
  4. ^ Cite error: The named reference ITV-3 was invoked but never defined (see the help page).
  5. ^ "BritBox". Britbox.com. Retrieved 11 December 2018.
  6. ^ "Streaming service BritBox Australia launches today as next step in global expansion". ITV. Retrieved 23 November 2020.
  7. ^ a b "BritBox South Africa to launch in 2021". ITV. Retrieved 23 February 2021.
  8. ^ "BBC Worldwide, ITV SVOD Venture BritBox Launches With $6.99 Monthly Price". The Hollywood Reporter. 7 March 2017. Retrieved 23 May 2017.
  9. ^ "BritBox launches in Canada". ITV. Retrieved 7 November 2019.
  10. ^ "BBC's BritBox launches in Canada: British TV Streaming at $8.99/Month". iPhone in Canada Blog. 15 February 2018. Retrieved 7 November 2019.
  11. ^ "UK TV's streaming service BritBox goes live". 7 November 2019. Retrieved 7 November 2019.
  12. ^ "Britbox launches in Australia". Broadband TV News. 23 November 2020. Retrieved 23 November 2020.
  13. ^ "BritBox launched in South Africa at R100/month – TechCentral". techcentral.co.za. 27 July 2021. Retrieved 27 July 2021.
  14. ^ "BritBox expands to Nordics in landmark streaming deal". CityAM. 14 December 2021. Retrieved 16 December 2021.
  15. ^ "BritBox passes 250,000 subscribers". Informitv.com. 28 February 2018. Retrieved 21 August 2018.
  16. ^ BritBox set for launch before end of 2019 Choose LTD 23 July 2019
  17. ^ Lee, Wendy (4 March 2020). "Helped by 'Father Brown,' BritBox reaches 1 million North American subscribers". Los Angeles Times. Retrieved 5 March 2020.
  18. ^ "BritBox CEO Stepping Down as Streamer Hits 1.5 Million Subs". The Hollywood Reporter. 6 October 2020. Retrieved 7 October 2020.
  19. ^ Ramachandran, Naman (6 August 2020). "ITV Half-Year Revenues Dip 17% as COVID-19 Impact Bites". Variety. Retrieved 1 October 2020.
  20. ^ "BBC Studios Posts Record Financials, BritBox North America Hits 1.2M Subs | Hollywood Reporter". www.hollywoodreporter.com. 15 September 2020. Retrieved 1 October 2020.
  21. ^ "BritBox UK hits half a million subscribers target". OTV. Retrieved 9 March 2021.
  22. ^ Mann, Colin (29 September 2020). "BritBox: 'Ahead of subs plan'". advanced-television.com. Retrieved 1 October 2020.