The British Arrows (formerly the British Television Advertising Awards (BTAA)) is an advertising awards body in London, which honours the best moving image advertising in the UK.
Founded in 1976, the British Arrows awards advertising agencies and production companies across a number of categories. Awards include Advertising Agency of the Year, Production Company of the Year and Commercial of the Year. In 1996 the CRAFT AWARDS, held in November, were founded, honouring the best craftspeople in advertising and awarded individuals across a number of categories, including Director, Editing and Casting. Special awards including Best Crafted Commercial of the Year were also awarded. For each show, a Chair of the Jury is selected by the Board of Directors. The Chair then curates their own Jury from a range of disciplines who watch and discuss all commercials entered.
In 2017, after 40 years of AWARDS and 20 years of CRAFT, the two shows were combined to create The British Arrows.