Bruce Fairchild Barton | |
|---|---|
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| Member of the U.S. House of Representatives from New York's 17th district | |
| In office November 2, 1937 – January 3, 1941 | |
| Preceded by | Theodore A. Peyser |
| Succeeded by | Kenneth F. Simpson |
| Personal details | |
| Born | August 5, 1886 Robbins, Tennessee, U.S. |
| Died | July 5, 1967 (aged 80) New York City, U.S. |
| Political party | Republican |
| Spouse | Esther M. Randall |
| Children | 3 |
| Alma mater | Amherst College |
Bruce Fairchild Barton (August 5, 1886 – July 5, 1967) was an American author, advertising executive, and Republican politician. He represented Manhattan in the U.S. House of Representatives from 1937 to 1941. In 1940, he ran for election to the U.S. Senate, but was defeated by incumbent Senator James M. Mead. During the 1940 campaign, Barton became a high-profile target of President Franklin D. Roosevelt, who was running for re-election to a third term and identified his opposition with the epithet "Martin, Barton, and Fish!"[1][2][3]
- ^ "Mr. Barton is Drafted". Time. October 7, 1940. Archived from the original on July 27, 2009. Retrieved 2008-04-11.
Redhaired, blue-eyed Bruce Barton, 54-year-old advertising tycoon, made millions selling Americans on reading (Dr. Eliot's Five-Foot Shelf); on clean collars (Cluett-Peabody collar ads); on shaving (Gillette); on working (Alexander Hamilton Institute); on Jesus and the Bible (The Man Nobody Knows, The Book Nobody Knows).
- ^ "Bruce Barton, Ad Man, Is Dead. Author, Former Representative. A Founder of B.B.D.O., Was Denounced by Roosevelt as Foe of New Deal". The New York Times. 6 July 1967. Retrieved 2008-05-21.
- ^ "Pioneer of Advertising, Bruce Barton, 80, Dies. Helped Found Large Agency. Opposed Roosevelt's New Deal as Congressman". Los Angeles Times. 6 July 1967. Archived from the original on 2012-10-12. Retrieved 2008-05-20.
Bruce Barton, 80, a pioneer of modern advertising, author and a Republican congressman who bitterly opposed the New Deal of Franklin D. Roosevelt, died Wednesday.