Bryanboy | |
---|---|
Born | Bryan Grey Yambao |
Citizenship | Swedish |
Occupation(s) | Fashion Editor and Social media personality |
Employer | Perfect Magazine |
Title | Editor-in-Chief |
TikTok information | |
Page | |
Followers | 4.0 million[1] |
Likes | 142.8 million[1] |
Last updated: 2 November 2022 | |
Website | http://bryanboy.com |
Bryan Grey Yambao (21 March 1982), also known as Bryanboy, is a Filipino-born Swedish fashion blogger and socialite. A former web developer, he started blogging at age 24 from his parents' Manila home.[2]
His eponymous blog won the 2007 Philippine Blog Award for Best Fashion & Lifestyle Blog.[3] The New York Post named him one of the nine hottest internet celebrities,[4] and news.com.au has called him "one of Fashion 2.0’s biggest superstars" and a "phenom in the fashion blogosphere".[5] His blog, called "hysterically camp" by the Sydney Morning Herald,[6] is known for its "witty and often bitchy commentary."[7] He was featured as the social media correspondent on the panel of Cycle 19 & 20 of America's Next Top Model.[8]
Bryanboy fans often send in photos of themselves in his signature pose—standing with hips thrust to one side and a handbag in an outstretched arm—or with handwritten signs declaring "I <3 Bryanboy"; celebrity participants have included Marc Jacobs, Tanya Dziahileva, Alexandra Agoston, and Rachel Clark.[5] Though no brand spokesman commented on the matter, it was reported that Bryanboy's trademark pose was referenced in two 2006 Fendi advertisements.[4][5][9] Marc Jacobs named a handbag after him (the BB ostrich bag) after Bryanboy posted about it in his blog.[10][11]