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This article needs attention from an expert in Business. The specific problem is: The article is confusing and appears to contradict itself. See the talk page for details. WikiProject Business may be able to help recruit an expert. (September 2013)

Marketing
Management
Key concepts Distribution Pricing Retail Service Activation Brand licensing Brand management Co-creation Communications Consumer behaviour Consumer culture Dominance Effectiveness Ethics Promotion Segmentation Strategy Account-based marketing Digital marketing Product marketing Social marketing Influencer marketing Attribution Annoyance factor Horizontal integration Vertical integration
Promotional content Advertising Ambush marketing Branding Corporate anniversary Direct marketing Franchising Label Loyalty marketing Mobile marketing On-hold messaging Personal selling Premiums Prizes Product placement Propaganda Publicity Sales promotion Sex in advertising Underwriting spot
Promotional media Behavioral targeting Brand ambassador Display advertising Drip marketing In-game advertising Mobile advertising Native advertising New media Online advertising Out-of-home advertising Point of sale Product demonstration Promotional merchandise Promotional representative Visual merchandising Web banner Word-of-mouth
Research Market research Marketing research Mystery shopping Consumer research
v t e

Business marketing is a marketing practice of individuals or organizations (including commercial businesses, governments, and institutions). It allows them to sell products or services to other companies or organizations, who either resell them, use them in their products or services, or use them to support their work.

The field of marketing can be broken down into many sections such as business-to-business (B2B) marketing, business-to-consumer (B2C) marketing, and business-to-developer (B2D) marketing. However, business marketing is typically associated with the business-to-business sector.^[1]

^ "Business Marketing | Encyclopedia.com". www.encyclopedia.com. Retrieved 2023-10-27.