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The C64 Direct-to-TV, called C64DTV for short, is a single-chip implementation of the Commodore 64 computer, contained in a joystick (modeled after the mid-1980s Competition Pro joystick), with 30 built-in games. The design is similar to the Atari Classics 10-in-1 TV Game. The circuitry of the C64DTV was designed by Jeri Ellsworth, a computer chip designer who had previously designed the C-One.
Tulip Computers (which had acquired the Commodore brand name in 1997) licensed the rights to Ironstone Partners, which cooperated with DC Studios and Mammoth Toys in the development and marketing of the unit.[1] Released in late 2004, QVC purchased the entire first production run of 250,000 units and sold 70,000 of them on the first day that they were offered.