| Defunct | |
|---|---|
| Broadcast area | Greater Toronto Area |
| Frequency | 103.9 MHz (FM) |
| Branding | 103.9 Proud FM |
| Programming | |
| Format | LGBT-oriented rhythmic contemporary |
| Affiliations | Premiere Networks |
| Ownership | |
| Owner | Evanov Communications |
| CIDC-FM, CHLO, CKDX-FM | |
| History | |
First air date | April 16, 2007 |
Last air date | August 31, 2023 |
Call sign meaning | CI Rainbow Radio (pre-launch name) |
| Technical information | |
| Class | A1 |
| ERP | 225 watts |
| HAAT | 123 m |
| Links | |
| Website | proudfm.com |
CIRR-FM (103.9 MHz, 103.9 Proud FM) was a radio station in Toronto, Ontario. Owned by Evanov Communications, it broadcast a rhythmic contemporary format with a focus on the area's LGBT community. Launching on April 16, 2007, it was the first radio station in Canada targeted specifically to an LGBT audience, and the first commercial, terrestrial radio station in the world to target such an audience.[1] It was one of six stations in Toronto that reports to Nielsen BDS' Canadian Top 40 airplay panel.[2]
Originally broadcasting from Toronto's Church and Wellesley neighbourhood, CIRR's studios were subsequently located on Dundas Street West in the Eatonville neighbourhood of Toronto, while its transmitter was located atop the Sheraton Centre on Queen Street West in downtown Toronto across from Toronto City Hall.
On August 16, 2023, Evanov announced that the station would be shut down effective September 1, with its staff reassigned to sister station CIDC-FM.[3]