Call-tracking software

Call tracking software records information about incoming telephone calls and, in some regions, records the calls themselves. Call tracking is a technology which can enable the pay per call, pay per minute or pay per lead business model, allowing the tracking of phone calls to be associated with performance-based advertising such as Google AdWords, SEO Services, Display and Electronic Direct Marketing, and supplying additional analytic information about the phone calls themselves.[1] Call tracking is a method of performance review for advertising and/or staff.[2] It is based on the technological possibility of measuring the behavior of callers and is thus the equivalent in telephony to the conversion tracking[3] used on the internet. Via different channels, both procedures offer the opportunity of clearly assigning a customer response to a specific advertising medium.[4]

  1. ^ Alex Michael & Ben Salter (2007). Marketing Through Search Optimization: How People Search and How to Be Found. Butterworth-Heinemann. p. 160. ISBN 978-0-7506-8347-0. Retrieved March 15, 2011.
  2. ^ "Are Phone Call Leads An Untapped Resource For Marketers?". Forbes. Retrieved 2016-01-08.
  3. ^ Weintraub, Marty (6 May 2010). "Google Analytics, Conversion Tracking & Single Segment Reporting Power". Search Engine Watch. Retrieved 15 May 2019.
  4. ^ Selby, Natalia. "Marketing attribution - Call attribution". Mediahawk. Retrieved 15 May 2019.