Call centers began in the Philippines as providers of email response and managing services then broadened to industrial capabilities for almost all types of customer relations, ranging from travel services, technical support, education, customer care, financial services, online business-to-customer support, and online business-to-business support. The call center industry is one of the fastest growing in the country.
The Philippines is also considered a location of choice due to its less expensive operational and labor costs, and a constant stream of college-educated graduates entering the already mostly young workforce. The Filipino people also generally show proficiency in American-style English as well as slang, and a strong familiarity with U.S. and European cultures.[1] Today, the Philippines remains a top business process outsourcing (BPO) destination for the estimated $150-billion BPO industry.[2] More than a million Filipinos are employed by call centers.[3]