Carefree (feminine hygiene)

Carefree
Product type	Pantiliners
Owner	Edgewell Personal Care
Country	United States
Introduced	1976; 48 years ago
Markets	Worldwide
Previous owners	Johnson & Johnson (US only)
Website	www.carefreeliners.com

Carefree is an American brand of pantyliners (although originally the brand name belonged to tampons^[1]) from Johnson & Johnson. In the US, the Carefree brand was formerly marketed by McNeil-PPC and currently being marketed by Edgewell Personal Care (along with other US feminine hygiene brands from Johnson & Johnson).^[2]

^ "Revised code flirts with rich new market: NAB boards loosen personal-products restrictions, admit feminine sprays to TV, tampons to radio" (PDF). Broadcasting. 76 (3): 26. 1969-01-20. Archived from the original (PDF) on November 27, 2014. Retrieved November 20, 2015.
^ Greta Weiderman (2013-07-31). "Energizer to pay $185 million for Johnson & Johnson's feminine products brands". St. Louis Business Journal. Archived from the original on 2014-10-25. Retrieved 2014-10-18.

[1] "Revised code flirts with rich new market: NAB boards loosen personal-products restrictions, admit feminine sprays to TV, tampons to radio" (PDF). Broadcasting. 76 (3): 26. 1969-01-20. Archived from the original (PDF) on November 27, 2014. Retrieved November 20, 2015.

[2] Greta Weiderman (2013-07-31). "Energizer to pay $185 million for Johnson & Johnson's feminine products brands". St. Louis Business Journal. Archived from the original on 2014-10-25. Retrieved 2014-10-18.

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