Carlos Arroyo Zapatero is a contemporary architect, urbanist and critic from Madrid, Spain. His work claims to set the frame for a new architectural culture, language and aesthetics, through the ethics, technology and parameters of sustainability. He claims[1] that his architecture is not designed to be photographed, but to be lived-in and enjoyed through time. He has developed a diagrammatic graphic style for his presentations which is inspirational for a whole generation of architects. In contrast, his built work is often portrayed by photographer-artists, producing innovative formats like photo-novellas,[2] gif's, or video. His work has been exhibited in internationally renowned venues like the Venice Biennale (8th and 14th), the Institut Français d'Architecture, presented in referential publications like El Croquis, and quoted by many bloggers in the sphere.