Carrotmob is a nonprofit organization based in San Francisco, California.[1] It uses buycotts (a form of consumer activism where a community buys a lot of goods from one company in a small time period) to reward a business's commitment to making socially responsible changes to the business. Carrotmob also refers to a global movement[2] of community organizers who use the Carrotmob tactic of consumer activism as a way to help change businesses in their communities.[3] In a Carrotmob buycott, businesses compete to be the most socially responsible business, and then a network of consumers spends money to support the winner.
- ^ "Carrotmob enforces importance of being green", The Post-Standard, 4 December 2010.
- ^ "Argentine Carrotmob stick up for green business" Archived October 5, 2012, at the Wayback Machine, CNN, 3 May 2010.
- ^ "Carrotmobs and the Power of Buycotts", Living On Earth, 26 November 2010.