This article contains promotional content. (November 2019) |
Type of business | Private/Group |
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Available in | English |
Founded | 2011 |
Headquarters | London, United Kingdom |
Area served | Worldwide |
Owner | Balderton Capital, Episode 1 Ventures |
Founder(s) | James Hind, Alexandra Margolis, David Santoro |
Industry | Automotive |
URL | https://www.carwow.co.uk/ |
Current status | Active |
carwow | |
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YouTube information | |
Channel | |
Presented by | Mat Watson |
Years active | 2016-present |
Genre | Car Reviews |
Subscribers | 9.51 million[1] (August 2024) |
Total views | 4.11 billion[1] (August 2024) |
Carwow is an online marketplace for buying and selling cars. It uses the reverse marketplace model to remove the need for customers to negotiate with dealers when buying or selling their cars. When buying a new car, users choose the car they want, along with the various specifications and features, and then receive offers directly from dealers.[2] When selling a car, users upload some basic details about their car (such as the registration number, mileage, and some photos), after which different car dealers are invited to bid to buy the car directly from them.[3] It also provides information to prospective purchasers and gives feedback on rogue dealers. The company has a YouTube page, run by motor journalist and Carwow's Chief Content Officer Mat Watson, where different cars are reviewed.[4] [5]
The company has partnered with the RAC as part of RAC Cars' ‘search, buy, sell’ website.[6]
Carwow was co-founded by James Hind, Alexandra Margolis, and David Santoro and launched in May 2013.[7][8] While operating Carbuzz, James Hind came across the concept from a company that used the reverse tendering concept called My Best Deal. My Best Deal was the concept of David Paterson, formerly in the motor industry. David Paterson operated at a management level within the motor industry, providing finance and insurance services to clients. Carwow’s investors include Balderton Capital, Episode 1 Ventures, Samos Investments, and Accel Partners.[9] The company had sold over 20,000 cars valued at £550 million by January 2016.[10]