#ChallengeAccepted, also known as the Challenge Accepted campaign, is an Instagram tagged challenge as well as an awareness campaign on empowering women involving sharing posts of black-and-white selfies.[1] The Instagram challenge was launched alongside another hashtag campaign #WomenSupportingWomen with the core objective of empowering and encouraging women to share the black-and-white photographs and selfies of themselves on their respective Instagram accounts.[2]
The campaign became originally viral in social media in 2016 with the intention of spreading positivity to tackle cancer and for cancer awareness.[3]