Charles Coolidge Parlin | |
---|---|
Born | 1872 |
Died | October 15, 1942 (aged c. 70) |
Occupation(s) | Commercial research manager Market analyst |
Years active | 1911-1938 |
Known for | Creating the field of market research |
Notable work | Department Store Lines Automobiles The Aviation Industry |
Charles Coolidge Parlin (1872 – October 15, 1942[1]) was the American "manager of the division of commercial research of the Curtis Publishing Company" in charge of selling advertising spots in the Saturday Evening Post.[2][3] He is credited as being the founder and a "pioneer" in the area of market research.[4]
Charles Coolidge Parlin of Fort Lauderdale, Fla., retired manager of the commercial research division I of the Curtis Publishing Company, died yesterday ...