Cheddar (TV channel)

Cheddar Inc.
IndustryMedia
GenreBusiness & finance
FoundedJanuary 2016; 8 years ago (2016-01)
FounderJon Steinberg[1]
Headquarters
New York City, New York
,
United States
Number of locations
6 (2017)
Area served
US
Key people
ServicesStreaming media
Broadcast networks
Revenue$11.3 million[3] (2017)
Number of employees
130[3]
ParentArchetype
DivisionsChedNet
Cheddar Business
Affiliates§ Over-the-air affiliates
History
LaunchedApril 2017 (2017-04)
Availability
Cheddar News
History
LaunchedApril 2018 (2018-04)
Websitecheddar.com

Cheddar Inc. is an American live streaming financial news network founded by Jon Steinberg in the United States. Cheddar broadcasts live daily from the floor of the New York Stock Exchange (NYSE), Nasdaq, the Flatiron Building in New York City, and the White House lawn and briefing room in Washington, D.C.[2] covering new products, technologies, and services.

Cheddar targets millennials by streaming one to two hours of live content from the NYSE trading floor daily, streaming live audio on iHeartRadio, and distributing the videos on video platforms such as Amazon Prime, the Cheddar app, Facebook Live, Sling TV, Pluto TV, Haystack News and YouTube. It is also available in Canada via RiverTV channel 25.[4]

According to Steinberg, Cheddar received 148 million views in August 2017 across all of its platforms.[5] On Facebook, 60 percent of Cheddar's viewers are under the age of 35.[4] Accordingly, the daily live shows have been described as "quasi-CNBC for millennials".[6]

Reportage focuses on stocks and technology. The channel is ad-free; expected revenue comes from carriage agreements with streaming services.[6] Advertising comprises either program underwriting or semi-weekly brand integration. Brand integration advertising costs $100,000 per year.[7]

Cheddar has two feeds, a paid-for and a free version. The paid feed broadcasts eight hours of programming a day, six of them live, and is available via Amazon Prime, Sling TV, YouTube TV, and the Cheddar app. The free feed broadcasts three hours of new content daily and archived content is available through Facebook and over the air via its affiliated stations.[8] In April 2017, the channel had 100,000 viewers.[1]

On April 30, 2019, it was announced that Cheddar agreed to be bought by the cable company Altice USA for $200 million in cash.[9]

On December 28, 2023 it was announced that Altice USA sold Cheddar to media company Archetype for an undisclosed amount.[10]

  1. ^ a b Cite error: The named reference inc was invoked but never defined (see the help page).
  2. ^ a b Cite error: The named reference Variety - Spangler was invoked but never defined (see the help page).
  3. ^ a b Cite error: The named reference WSJ - 4th round was invoked but never defined (see the help page).
  4. ^ a b Pierce, David (March 30, 2017). "Inside Cheddar, the Would-Be CNBC of the Internet". Wired. Retrieved 9 April 2017.
  5. ^ Cite error: The named reference Business Insider - Kumar was invoked but never defined (see the help page).
  6. ^ a b Cite error: The named reference Business Insider was invoked but never defined (see the help page).
  7. ^ Cite error: The named reference adage0 was invoked but never defined (see the help page).
  8. ^ Cite error: The named reference Bloomberg - DTV America was invoked but never defined (see the help page).
  9. ^ Vlessing, Etan (April 30, 2019). "Altice USA Buys Digital News Service Cheddar for $200M". The Hollywood Reporter. Retrieved April 30, 2019.
  10. ^ "Cheddar News Has New Owners". 28 December 2023.