Type | Cheese |
---|---|
Inception | 1931 | as Red Coon; from 1959 as Coon; from 2021 as Cheer
Manufacturer | Warrnambool Cheese and Butter, Allansford, Victoria, Australia |
Website | cheercheese |
Notes Parent company is Saputo Inc. |
Cheer (stylised as CHEER), formerly Coon,[1] is the Australian trademark of a cheddar cheese (known as "tasty" in Australia[2][3]) produced by the Warrnambool Cheese and Butter company, which is majority-owned by Canadian dairy company Saputo Inc.[4]
The Kraft Walker Cheese Co. (a partnership between Fred Walker and James L. Kraft) launched a cheese known as "Red Coon" around 1931.[1] In October 1949, Kraft Foods Inc. registered the trademark "COON" for cheese with the US Patent Office, claiming use since 1910.[5]
The Australian company marketing the Coon brand originally stated on their website (2012) that the name derived from the American cheesemaker Edward Coon of Philadelphia, who patented a method in the US in 1926 for fast maturation of cheese via high temperature and humidity;[6][7][8]
In July 2021, "Coon" cheese was rebranded as "Cheer" cheese.[9]
Kraft Foods Company, Chicago, Ill. Filed October 7, 1949... Claims use since 1910.
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