Native name | 제일기획 |
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Company type | Public |
KRX: 030000 | |
Industry | Advertising |
Founded | January 17, 1973 |
Founder | Lee Byung-chul |
Headquarters | , South Korea |
Area served | Worldwide |
Key people | Kim Jong-hyun (president & CEO) |
Services | Advertising Public relations Shopper marketing Sports marketing Digital marketing |
Owner | Samsung Electronics (28.43%) |
Parent | Samsung Group |
Subsidiaries | Samsung Sports |
Website | Cheil.com/ |
Cheil Worldwide | |
Hangul | |
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Hanja | |
Revised Romanization | Jeil Gihoek |
McCune–Reischauer | Cheil Kihoek |
Cheil Worldwide Inc. (Korean: 제일기획) is a marketing company under the Samsung Group that offers advertising, public relations, shopper marketing, sports marketing, digital marketing, etc. It was established in 1973 with headquarters in Seoul, South Korea.[1]
It is the country's largest[2] and the world's 10th largest advertising agency, by 2022 revenues,[3] and the world's 14th creative agency network.[4] Its major clients include Samsung,[5] Absolut,[6] Adidas,[7] The Coca-Cola Company,[8] GE,[9] General Motors,[10] The Lego Group,[11] Microsoft,[12] Nestle,[13] and Shell.[14] It has 53 offices spread across 5 continents and CIS.[15]