Chesty Bond is a fictional cartoon character and trademark for the Australian clothing company Bonds. The character was created in 1940, a co-creation of the advertising account manager Ted Moloney and artist Syd Miller. Chesty Bond was conceived as a likeable and heroic character in a continuous newspaper comic-strip, intended as a marketing campaign to sell the Bonds Athletic singlet. The comic-strip format, with a constantly changing storyline, proved to be extremely popular and continued to be published until 1963. Chesty Bond was possibly the world’s first daily advertising comic-strip. By virtue of its popularity and longevity, Chesty Bond became absorbed into Australian popular culture as a national icon.